After working in retail and wealth management, I found myself boxed in—ambitious, but held back by challenges I didn’t yet understand. I later learned I had ADHD, Cyclothymia, degenerative disc disease, and other conditions that explained the constant uphill battle.

At the same time, I was raising children—two with additional needs—navigating a separation, and often carrying the full weight of parenting alone.

Traditional work no longer worked for me. But I had a skill—and a hunger to create freedom.

So I turned to the online world, learned everything I could about marketing, tech, and automation, and slowly built a business from $20 jobs into full-scale marketing systems for high-performing coaches.

But I never forgot the people like me—the ones with talent and drive who just needed the right kind of support.